Our Story

“Why isn’t it easier to make safe and sustainable choices?”​ Like many other consumers, we wanted our purchases to reflect our values: sustainable, toxin-free, and safe for our family.  Yet time and time again, we would buy something labeled “natural” or “eco-friendly,” only to find out that it had toxic chemicals and recalled ingredients.

Google searches left us more confused than before.  Information was dispersed, full of hard-to-understand terms and definitions, and didn’t offer a clear answer to our questions.

That’s why we started TheGreenChoice.org.  Our goal is to simplify and clarify, so that you can make the best choices for your health, your values, and our world.

What We Stand For


We believe you deserve to know exactly what’s in the products you’re buying and the environmental and health implications they carry, so you can make the right choices for your lifestyle. 


We break down complex processes and jargon into digestible information, so you can make the best decision for you, your family, and our world.


We promise to always provide you with information that is unbiased and independent.


We value the strength of all voices and are committed to creating a space that honors diversity.

Our Co-Founders

picture of olivia lee
Olivia Lee
picture of jennifer chen
Jennifer Chen